Founder Mark Bishop developed What Buyers Want after 10 years of watching salesperson after salesperson seek his interest and support of their products when he was Senior Vice President of Purchasing for a national purchasing cooperative.
Mark helped his company’s 1000 member companies buy hundreds of millions of dollars of hardware, so sellers were anxious to meet with him and get access to his members. Some were very effective, but many had few ideas about what Mark needed as a buyer, or how to communicate with him.
Drawing from that pivotal experience, Mark was able to use his years of sales experience to develop a winning sales strategy for business-to-business sales professionals looking to gain priceless insights into the mind of buyers.
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